Sales Essay

 Sales Composition

Over the past two years, our website provides converted a regular 3% of its visitors into product sales, with very little fluctuation. Clearly, then, our goal to get the approaching year ought to be to raise the traffic to our site by any means important. If we can easily double our number of visitors by simply casting a wider net on pay-per-click advertising through creating websites content that is more search-engine friendly, we'll twice our revenue.

The author in the argument believes that the aim of the organization for the upcoming 12 months should be to enhance the number of visitors to its website by any means important. The author feels that the firm will double its product sales if it casts a larger net on pay per click marketing and makes site content that is more google search friendly. The writer also paperwork that the site has converted 3% of its site visitors into product sales with little or no fluctuation. Because the author the number of presumptions for such an argument, the argument can be not powerful.

To begin with, mcdougal seems to imagine simply because it has converted 3% of site visitors into revenue, the actual sum they dedicate in their site is a significant amount. Nevertheless , if the changed visitors no longer spend a significant amount through their website, the converted sum of customers does not represent a sizable fraction of the companies' sales.

The author also assumes the simply spending more price range on pay-per-click advertising and creating a more search internet friendly site will deliver to dual the amount of revenue. However , this may not be case. For instance, the number of guests visiting the web page does not have to be directly proportionate to the revenue amount. The visitors can easily spend approximately depending on the sort of visitors that will visit the web page, and thus, the increase in revenue will not be just like the increase of traffic.

Moreover, even though the author seeks to increase the number of visitors to the website to enhance the companies' sales,...

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