doze November 2012
Slavoj Zizek's " First as Misfortune, Then since Farce”, he can arguing which our society today is a paradoxon. In his YouTube animation online video, he aims to make 1 point, how charity is the constituent of your economy. Back in the 1960's people's ideas were moralized surrounding the idea of " anti-consumerism”, since Zizek describes. He states that way in the past, a man would make money in a period of time, and by evening, and he would give half of his money to charitable organization; in contrast to today, where the society can be bringing the two together. The moment someone will buy something today, the " anti-consumerist” way of thinking is already made up.
Zizek using Starbucks as an example by simply quoting Starbucks' slogan: " It's not simply what you will be buying, it can what you happen to be buying into”. When someone buys Starbucks, he/she is usually buying into " coffee ethics”. Starbucks claims to get more filter coffee than any other coffee company in the world, ensuring that the farmers that grow the coffee have become paid quite for their diligence. Starbucks invests in programs that promote improved coffee growing practices, and a percentage of their prices visits furnishing their shops effectively for their clients. Zizek phone calls this " cultural capitalism at its purest”. Consumers currently are buying their redemption from just being a consumer. Another company that performs this is TOMS shoes. Their particular slogan, " 1 pertaining to 1”, means that for every boot someone purchases, one is brought to a child in Africa.
Zizek claims that people are certainly not just ordering something, they are really fulfilling their particular ethical responsibilities. He quotations Oscar Schwanzgeile by saying, " It can be much more simple to have sympathy with enduring, than you should have compassion with thought”. Zizek states that Schwanzgeile believes that it is natural individual behavior to acquire sympathy to get ugliness, lower income, and misery. People the natural way feel obliged to remedy evils that they discover. Zizek continues on, remedies no longer cure illnesses, they basically prolong this....