The situation being mentioned here is about the questionnaire prepared by an MBA scholar to help the management of London tierpark to be able to gain some info which will be useful for the future of the zoo.
The London, uk zoo continues to be up and down in numerous ways which can be said to came from environmental, economical and social issues and which they have to deal with. The management wants to know what can be done to get over these challenges and remain profitable in the future. The zoo asked the student to perform a research using the visitors to the zoo since respondents and this was completed over a period of one month. The main thing we shall concentrate on may be the questionnaire and how it was built and the concerns around it.
A questionnaire is a very important tool to get using to carry out survey of situations which can or are facing different firms and organisations. It is along with interview, observation, and experiment, forms primary way of data collection. the different method that can be used is extra where academics journals, magazines or ebooks may be used (Donnelly R., 2005: 16). It can benefit the company to collect important information so that they can always be analysed and be used for the idea which they desired to use them intended for. But when making the questionnaire, while each questionnaire should be different mainly because, they are going following different aims, it is normally good to find out that the customer survey must satisfy some criteria in its design so that it may meet the goal appropriately.
The investigator should consider making use of the right methods to make the set of questions.
Preparation of questionnaire
In preparing a questionnaire, there are many of factors which the researcher need to take into consideration in the event the goals are to be met. Relating to Bruce I., (2008: 1-8) a questionnaire can be described as tool pertaining to seeking answers which will help conquer some complications or achieve some aims.
Bruce also say that depending of the framework of the...